Digital Campaign

Digital Events I & II

Oct – Nov 2024 Instagram-Based 336% Reach Boost

Taking Creativity Online

Abhivyakti's Digital Events proved that a club's energy doesn't stop at the campus gate. Through two back-to-back Instagram-based campaigns, the club reached students across multiple colleges and created buzz far beyond SMS Lucknow.

Digital Event I — 90s Retro Theme

On November 18–19, 2024, students were invited to embrace the 90s. Participants recreated vintage looks, added retro music to their Instagram stories, and tagged the club. Winners were selected based on likes, making it a community-driven celebration of nostalgia and creativity.

Digital Event II — Halloween & Diwali

Running from October 30 to November 2, 2024, this dual-theme campaign merged the spookiness of Halloween with the warmth of Diwali. The creative contrast sparked massive engagement, with students from multiple colleges participating and the club's Instagram reach jumping by an extraordinary 336%.

336% Instagram Reach Boost
2 Campaign Themes
Multi College Participation
Digital Event campaign
Snapshots

Campaign Highlights